Coming off the role of Doña Sol des Muire in Blood and Sand, Rita Hayworth relaxes on the beach for her LIFE cover. Between the years of 1941 and 1947, Rita posed an unprecedented four times for LIFE-at the time that number matched only by President Franklin Delano Roosevelt. This August issue also featured the soon to be iconic image of Rita posing for photographer Bob Landry in a lace and silk satin negligee. In just a few months -with the bombing of Pearl Harbor and the United States' entry into World War II- the image would be caressed by millions of fighting men at war. That desire for the satin and lace clad Rita Hayworth would make her the most popular pin-up girl of the war along with Betty Grable-and also emblazon her with the title of 'Love Goddess.'
“All I wanted was just what everybody else wants, you know, to be loved.” RH
"Harvesting bumper crop for Uncle Sam. Movie star Rita Hayworth sacrificed her bumpers for the duration. Besides setting an example by turning in unessential metal car parts, Miss Hayworth has been active in selling war bonds.", 1942 (from Office for Emergency Management. Office of War Information. Overseas Operations Branch. New York Office. News and Features Bureau)
Seventy years later: America is at War and Women still just want to be loved.
But- there is No Rita Hayworth-nor will there ever be-
and No National Sacrifice- Not even one damn bumper.